Developing your own personal style comes with determining which brands and designers you like the most. Whether you prefer a bohemian or preppy look, there are clothes and accessories that will help you build your unique wardrobe. Each designer offers their own flair—from the fabric of their leggings to the shape of their handbags. Sometimes, though, the brands we love are priced beyond what we’d prefer to spend. But thanks to Amazon, many designer clothes are sold online at a fraction of the price, so you can get your favorite brands without breaking your budget. From Vera Wang and Lacoste to Dolce & Gabbana and Tommy Hilfiger, our list includes some of the top labels in the world, all of which you can get directly on Amazon. And they’re the real deal, too. So whether you’re looking for a new pair of shoes or a cocktail dress, we have it all right here.
1. Invest in the trendiest sunnies for any season.
Whether it’s spring, summer, fall, or winter, a high-quality pair of sunglasses is essential for any ensemble. After all, protecting your eyes is critical. But beyond the health benefits, sunglasses add personality to your outfit. They’re an accessory that you can literally wear all year long. So why not invest in the best? These Burberry Sunglasses make style easy with their patterned sides and signature Burberry appeal. They even arrive in a durable case with a special cleaning cloth.
2. Stock up on high-quality underwear.
DKNY produces some seriously comfortable undergarments. Their Signature Lace Bikini Panties are offered on Amazon in a spectrum of colors and sizes—allowing you to find a set that’s just right for you. The panties are designed to show little seam if any. You get the comfort along with the style. And not only are the Amazon prices lower than what you’d find in brick and mortar stores, but the package will be delivered right to your door also.
3. Shop with the ultimate style in tow.
Known by its iconic green crocodile logo, Lacoste has been a prominent designer brand since the 1930s. They produce clothing, eyewear, footwear, and accessories that never seem to go out of style. And this Lacoste Small Shopping Bag is no exception. The tote is the ideal size for day trips, mini shopping excursions, or a long day at the office. Amazon offers the bag in six colors from pink to black to yellow. Snag one as your go-to tote.
4. Be ready for any night out.
Comfortable, sleek dresses have become even more popular in recent years. Throwing on a flattering dress is polished style at its easiest and finest. So we have some great news! You can purchase a BCBG V-Neck Dress from the comfort of your own home. The dress is snug at the waist, sleeveless, and machine washable. You can wear this BCBGeneration stunner with a simple necklace and a pair of shoes for any occasion, from weddings to formal work events to date nights.
5. Expand your comfy pants beyond leggings.
What’s better than a cozy pair of pants? Not a whole lot, in our opinion. Snug-fitting, stretchy pants continue to be a popular trend, and we understand why: They’re incredibly comfortable. Just throw on a pair of flats with these DKNY Womens Ponte Pants and you’re ready for a casual workday or a Saturday outing. Their stretchy fabric will quickly make them a favorite.
6. Choose a heavenly scent for any outfit.
Your scent is certainly a part of your persona. It’s an integrated piece of your style and ensemble. So before you head out the door, make sure you have a fragrance that represents you. Other people do notice! Miss Dior—produced by the famous French designer Christian Dior in the mid-1900s—is an iconic fragrance. The perfume carries a timeless scent of fresh flowers and white musk. In addition to its joyful floral elements, its top notes offer a burst of raspberries and pomegranates—making this an irresistible combination. Miss Dior is classic enough to be worn every day and for special occasions like weddings and black tie events.
7. Throw on something chic for those cooler days.
Dress codes have relaxed in modern years, but you don’t have to sacrifice style for comfort. A perfect combination can be found in many of Ralph Lauren’s products, including the Women’s V-Neck Long Sleeve T-Shirt that comes in a range of colors—from gray to blue to red. For a chilly evening at home or an outdoor gathering with friends, this long-sleeve cotton tee will keep you feeling stylish and cozy. The signature polo logo sends a signal that you’re hip in even the most casual of situations.
8. Choose a little black dress that wows.
We’re sure that the classic little black dress will never go out of style. They’re ideal for dinner parties, date nights, black tie events, and more. But why choose a boring style? Instead, opt for this exquisite number from the one-and-only Vera Wang. While the Vera Wang label might lead you to believe it’s out of your price range, that’s not the case with this Sleeveless Cocktail Dress on Amazon. The price is surprisingly reasonable from such a distinguished designer. After all, Vera Wang has made wedding gowns for the likes of Chelsea Clinton, Khloé Kardashian, and Mariah Carey—not to mention all of the Olympic figure skaters’ costumes she’s designed.
9. Slide your feet into style.
Kate Spade didn’t just design handbags. She also created jewelry, clothing, shoes, and various other accessories. From dressy to more casual, her line offers versatility and your choice of pieces that fit your unique style perfectly. Kate Spade Lilly Sneakers are supportive and durable but still boast her iconic style. Available in a range of colors and patterns, these lightweight sneakers might just become your go-to casual shoe.
10. Opt for a statement bag with a purpose.
It comes as no surprise that the bags and purses we carry make a statement. And that’s evident with anything designed by Michael Kors. For over three decades, Michael Kors has produced shoes, watches, handbags, and other accessories for those who enjoy luxurious, timeless designs. Add one of their creations to your collection with a Women’s Jet Set Large Crossbody Bag, which has leather trim and a fully lined interior. The adjustable shoulder strap gives you options to make it as comfortable as possible.
11. Add a pop of personality to your winter gear.
Yes, you can remain stylish even on the chilliest days. This Tommy Hilfiger Toggle Coat is primarily made of wool and polyester—making it warm but not overly heavy. The attached hood is a bonus for those particularly windy and snowy days. Its versatility is perhaps its biggest selling point, though: It can be worn with business attire or a nice pair of jeans. Many similarly styled coats carry quite a hefty price tag, but not this Tommy Hilfiger model offered on Amazon.
12. Strap on the best.
During the warmer months, it’s common to lose the shoes and keep your feet in sandals. If you’re looking to step up your style from the average flip flops, Tory Burch will provide you with the polished look you’re hoping for. Available in a range of colors, let Tory Burch Women’s Miller Sandals become a chic option on your shoe rack.
13. Don’t forget your wardrobe staples.
A good pair of jeans is as good as gold, especially if they fit your curves just right. Levi’s is one of the best-known brands in the world for a reason. The craftsmanship is backed by more than 160 years of denim expertise. Levi jeans flatter a range of body types, and the quality of materials simply can’t be beat. While you may expect these jean favorites to cost a lot, that’s not the case with the Signature by Levi Strauss & Co. Gold Label Women’s Totally Shaping Skinny Jean. Their super stretchy fabric makes it feel like you’re wearing leggings, when in fact they’re genuine jeans that just happen to offer exceptional comfort.
14. Honor the great fashion contributors.
There’s a whole lot to love about Kate Spade’s style. Her handbags are the epitome of class and fashion. If you want to honor her contributions to the fashion world, consider her classic Smooth Leather Tote Handbag with Matching Wristlet Pouch. The large handbag is sturdy and roomy. The wristlet is sufficient on its own for a night out but pairs easily with the handbag for a full ensemble. No need to wait for the combo to go on sale elsewhere, snag them at the discounted price on Amazon.
15. Let your shoes do the talking.
Betsey Johnson is known for her colorful, eccentric designs. While you may be familiar with her handbags, she also creates a collection of shoes that are known to stand out. Her Women’s Diskko Heels aren’t for the faint-hearted. With 5.5” heels and a platform of over an inch, these shoes will help you reach the sky (or match the height of your date). So go ahead and let your personality shine. A pair of these heels will make a standard outfit—like jeans and a black top—an immediately eye-catching ensemble.
16. Snag designer eyewear without the designer price.
Prada brings supreme elegance to their sunglasses line that flatters any face structure. Check out these Prada Women’s Sunglasses for an iconic design with gradient lenses. And with polarized, 100 percent UV protection, you’ll know your eyes are protected on warm summer days and bright winter mornings.
17. Treat your feet.
When you think of comfy clogs, the Birkenstock name probably comes to mind. That’s because Birkenstock has been making shoes since the 1700s. You read that right: Johann Adam Birkenstock registered his shoe-making business in 1774. Since then, the company has come to be known for their comfortable styles, and the Birkenstock design offers arch support and shock absorption, all while being lightweight and durable. In other words, there’s no excuse to put off grabbing a pair of suede Birkenstocks. Try these snazzy Unisex Boston Soft Footbed Clogs. Your feet will be glad you did.
18. Sweat it out in style.
Who says designer wear is just for the office and nights on the town? Whether you’re an avid Bikram yogi or simply enjoy jogging in your neighborhood, feeling good (and having gear that fits) is an important part of exercising. And lululemon has been at the top of the leggings world for a while now—and for good reason. Their pants fit exceptionally well and are made with high-quality materials, including their signature Luon fabric, which is sweat-wicking, breathable, and boasts four-way stretch. So before your next trip to the gym, slip into a pair of lululemon Wunder Under Crop III Yoga Pants.
19. Tell time trendily.
Wrap some style around your wrist with an exclusive Lacoste Women’s Casual Watch. Select a vibrant color like pink or red to brighten any outfit. Or opt for a more neutral shade like white. No matter what you choose, you’ll have that iconic crocodile logo looking up at you every time you check the time.
20. Give your girls the best.
Three things Victoria Secret is known for: comfort, style, and fit. Choose a bra from their PINK collection for an undergarment you’re likely to wear daily. Victoria’s Secret Pink Wear Everywhere Push-Up Bra can be worn classically or in a cross back, depending on your outfit. The extra push-up provides a lift while still offering plenty of support.
21. Rock your job interview or work presentation.
A sharp suit jacket goes a long way toward filling out your professional wardrobe. And while some jackets are stiff and uncomfortable, they don’t have to be. BCBGeneration Women’s Tuxedo Blazer, for example, is made of polyester and spandex and lined with polyester jersey. That sounds pretty comfy, doesn’t it? The shape of this blazer is sleek and provides a tasteful blend of formal and casual. So after a day at the office, you can head to happy hour without needing to change.
22. Layer up.
Levi’s are known as the quintessential jeans, but they offer so much more than that. The Women’s Classic Faux Leather Sherpa Collar Jacket features a chic style and offers plenty of warmth. The jacket is classy enough to wear with jeans or over a dress. Don’t like the sherpa collar? No problem. It’s removable.
23. Diversify your legging collection.
While brands like lululemon take up a large share of the leggings market, other designers have come up with stylish, beautifully fitting pants, too. Calvin Klein Women’s Modern Cotton Leggings, for instance, are made especially for comfort. These leggings are intended for sleepwear and lounging—not necessarily wearing out on the town. But they rival the best in the business with their well-fitting design and mix of cotton, modal, and spandex fabrics. Say “hello” to the most comfortable Sunday you’ve had in years.
24. Personalize your bling.
A special piece of jewelry helps to make your outfit feel like yours. And it doesn’t need to be extravagant. A simple alphabet necklace, like this one from Kate Spade, is a beautiful way to add a bit of your personality to your wardrobe. Whether you decide to put your first or last initial or the initial of someone you love, like a child or significant other, it will carry special meaning wherever you wear it.
25. Be ready to celebrate in any season.
It’s natural to stock your closet with spring and summer dresses, but what about the cooler months? A Vera Wang Long Sleeve Lace Cocktail Dress ensures you’re ready for a wedding, holiday party, or date night during the fall or wintertime. The lacy overlay gives it a fancy edge, and you can choose from black, red, and navy shades so you’ll have a stunning option for all your special events.
26. Embrace the classics.
It’s hard to find a brand that’s more recognized than Ralph Lauren. Since 1967, the company has produced everything from clothing and apparel to fragrances and accessories. Polo shirts and button-ups are among the most popular Ralph Lauren items. Thanks to Amazon, you can now add an Oxford classic fit button down shirt to your wardrobe at a steal of a price. It’s made of 100 percent cotton and carries the famous embroidered polo logo. Sport this shirt on the job or for a casual evening out.
27. Snuggle into a cotton fleece hoodie.
Athletic wear has become increasingly popular in recent years. Rather than just sporting it for exercise, it’s fashionable to wear athleisure on casual days. And we understand why; it’s super comfy and often extra flattering. As one of the top athletic wear brands, Lululemon designs more than just leggings. The lululemon Scuba hoodie, for example, is made with a relaxed fit using cotton fleece and polyester. The front can be zipped up past the chin for those chilly days, and the waistline rests at hip length for a slimming shape. The hood will block out the cold, whether you’re leaving the Pilates studio or walking the dog. Welcome supreme comfort to your closet with this cushy hoodie.
28. Stand out from the crowd.
Part of assembling your own personal style is being willing to step outside of the norm. Instead of blending in, choose to be yourself. And Betsey Johnson designs help you do just that. Take the Mini Crossbody Satchel, for example. This cross-body bag featuring stars and moons isn’t something you see every day, and it’s large enough to fit your wallet, phone, keys, and other essentials.
29. Choose comfort above all.
If you’ve ever worn a pair of Birkenstocks, you know the level of comfort can’t be beat. That doesn’t just apply to their clogs, either. A pair of Mayari Adjustable Toe Loop Sandals will make your feet feel supported all day long. And Birkenstock has even been named the “Most Vegan-Friendly Shoe Company” by PETA. So why not add these affordable sandals to your laidback summer wardrobe?
30. Incorporate casual.
Jean jackets have come in and out of fashion more times than we can remember. But for now, they seem to have risen to the top of the fashion charts. With this in mind, now is the time to snag the best of the best. And when it comes to jeans, that inevitably means Levi’s. Made with premium denim, the Levi’s Authentic Trucker Jacket features a fold-over collar and shank-button hardware. It’s classy and flattering, without losing any durability.
31. See with style (literally).
Eyeglasses give you an extra opportunity to add style to your ensemble. Fortunately, Gucci makes that easy. The Gucci GG0027 Eyeglasses fit prescription lenses and can be found on Amazon for a fraction of the cost you’ll see at an optometrist’s office. Seriously, a pair is priced at under $160 on Amazon. It’s impossible not to love this sleek style.
32. Welcome the top designers to your jewelry collection.
Accessories can be as important as the clothes you wear—and that includes jewelry. There are plenty of top designers who also offer stunning jewelry, from earrings to necklaces and bracelets. Want to start with something simple? Try these Tory Burch Hex-Logo Stud Earrings. These gold-plated studs are made primarily of a blend of durable metals—ensuring they remain in beautiful shape for many years to come.
33. Opt for a classy t-shirt.
Several staple items should be in every woman’s closet. And pretty high on that list is a high-quality t-shirt. While you can find a comfortable t-shirt almost anywhere, the quality and style of Ralph Lauren are hard to argue with. Our favorite is the Ralph Lauren Women’s V-Neck Jersey T-Shirt. The neckline is flattering, the shirt is lightweight, and it carries the iconic pony logo. And on Amazon, these designer shirts are unbelievably affordable.
34. Protect your eyes fashionably.
There’s hardly a day when we leave the house without a pair of sunglasses. In other words, sunglasses are just as important as the type of dress or handbag you’re carrying. So why not go with an irresistible style like Dolce & Gabbana’s DG 4138 Sunglasses? You’ll get plenty of use out of them—and plenty of compliments.
35. Include some basics.
Building your wardrobe isn’t just about having the luxury items. You should also invest in quality basics like shirts, pants, and activewear. That’s why we had to include Tommy Hilfiger Henley Tanks. They’re super soft and form-fitting—and they go with just about anything. Throw one on with a pair of jeans or leggings and you’re all set for a comfortable outing or day around the house.
36. Hit the town with a chic wristlet.
Michael Kors’ designs are simple and timeless. And the materials chosen to carefully construct each product are never anything but the best. This Michael Kors Jet Set Travel Wristlet is the ideal size for your phone, keys, and other essentials like your ID and debit card. The leather trim offers a classic touch to this beautifully made bag. And it’s unlikely you’ll find any better price than what’s on Amazon—surprise, surprise.
37. Show your sporty side.
Do you enjoy designer clothes and accessories but don’t want to feel dressed up all of the time? Stick with a sporty look, like this Tommy Hilfiger watch. After all, athletic wear is at the peak of mainstream popularity. This Tommy Hilfiger design features a silver-tone bezel and white dial with the brand’s signature colors. The silicone band makes it comfortable enough to wear on the regular.
With the expansive offerings of Amazon, you can get the designer label and quality at a price that makes your budget rest easy. Whether you’re looking for something now or in the future, save this list so you’ll have it handy at just the right time.
