As a self-proclaimed skincare geek, nothing irritates me quite like buying a pricey new beauty product only to learn it doesn’t live up to the hype. It can be really difficult to cut through all of the marketing to figure out if a cleanser, moisturizer, or eyeshadow really does deliver on what it promises.
That’s why I’ve gotten into the habit of paying close attention to Amazon reviews. I know that the best indication of how well a product will work for me is the impartial feedback of consumers who have already used it. So, before I make a purchase, I hop on Amazon and scroll straight to the reviews, where I look for three things that’ll help me decide whether to click “buy” or not.
I take a look at how many reviews a product has, because I know that a five-star rating is much easier to maintain if only a handful of people have tried your product. I look at the aggregate star rating itself to see how the different scores break down. Lastly, I dive into specific reviews—especially the negative ones—to see if there is anything I need to know before deciding to buy.
In my research, I’ve learned a lot about the best skincare products Amazon has to offer. But I’ve learned the most about highly reviewed items, like these 38 beauty products that all boast more than 1,000 reviews.
These cleansers are the Bomb Dot Com (Amazon Dot Com, that is).
Washing your face is the most basic part of a really great skincare routine, but not all cleansers are created equal. These are the best of the best—not only do they have over 1,000 purchaser reviews, they all maintain an average star rating of four or more. They also just so happen to qualify for free, two-day shipping with Prime.
1. Philosophy Purity Made Simple One-Step Facial Cleanser
Beauty brand Philosophy is known for making products that really work. Even better, they never test their products on animals. This fragrance-free moisturizing face wash can be used both day and night.
Purity Made Simple is an award-winning facial cleanser that remains a bestseller on Amazon, where it has even earned Amazon’s Choice status. The manufacturer calls this wash a “one-step” facial cleanser because it removes makeup and cleanses the face at the same time, swiftly knocking out two vital skincare tasks that often require a pair of separate products.
2. Christina Moss Naturals Organic Facial Wash
Christina Moss Natural Organic Facial Wash is an all-natural moisturizing cleanser made with organic ingredients. This refreshing formula is free from preservatives, parabens, sulfates, dyes, and synthetic fragrances, making it a great choice for people with sensitive skin.
With 1,756 reviews and an average rating of 4.3 star, it’s pretty obvious that this is a high-quality skincare product. At the very least, it’s worth giving a try. One reviewer says this product “saved” her skin following a hormonal shift, while another names this her “new favorite” cleanser.
3. Desert Essence Thoroughly Clean Face Wash
You’ll always find this facial cleanser in my bathroom cabinet. It’s been a favorite of mine for three years now. The Amazon reviews make it clear that I’m not the only one who feels strongly about this eco-friendly face wash. Did we mention it’s vegan?
Desert Essence made their name by creating skincare products that are organic, low-impact, and cruelty-free—and pricing them in a way that almost anyone can afford. Don’t believe me? Check out what 1,646 other purchasers have to say. Be sure to take note of their 4.3 star average rating!
4. Cetaphil Gentle Skin Cleanser
When in doubt, stick with a classic, right? That’s exactly what Cetaphil is to me—Old Faithful, the skincare product I keep coming back to after nearly two decades of use.
Cetaphil is a gentle foaming cleanser. It’s made with mild ingredients that will get your face clean without robbing it of the natural oils that keep it healthy. This is great cleanser for normal-to-oily skin types. It holds a 4.3 star average and has 1,744 customer reviews, most of them from extremely satisfied customers.
5. Bioré Deep Pore Charcoal Cleanser for Oily Skin
If you have oily skin, you know how hard it can be to find a cleanser that helps control breakouts without drying or irritating delicate facial tissue. I know the struggle is very real because I’ve been there before! If you’re still on the hunt for a solution, this deep cleanser from Bioré might be a good fit for you.
Bioré Deep Pore Charcoal Cleanser is a foaming wash that uses charcoal microcrystals to draw dirt and oil of the pores. The manufacturer says this formula removes twice as many impurities as competing face washes.
These toners take the cake (and shrink your pores).
Toning is the second step of a well-rounded skincare routine. The right product depends on your goals for your skin, and these toners are known for just how well they perform their specific functions. Look through the list to find the one that’s perfect for you!
6. Rose Water Facial Toner by Leven Rose
Rose water toners are known for reducing redness and gently healing breakouts. Because the formula isn’t harsh, it’s great for individuals with dry or sensitive skin who are looking for a product that will still effectively tone skin and clear up acne.
The Rose Water Facial Toner by Leven Rose is one of the best toners on Amazon, according to more than 2,000 online reviewers. Glowing skin, ultra-hydration, and even skin tones are some of the most common benefits users attribute to this Amazon bestseller.
7. Eau Thermale Avène Thermal Spring Water
Sometimes simple is best when it comes to caring for your skin. This soothing toner is made mostly from pure water, and it was designed specifically for individuals with sensitive skin. It has a calming effect, diminishing redness and nourishing the skin with antioxidants.
If this all sounds too good to be true, make sure to read through the 1,160 reviews on Amazon. This toner has an average rating of 4.4 stars. One reviewer uses it as part of her psoriasis treatment plan. Another bought it as a gift for his girlfriend to make up after a fight. Now that’s a powerful benefit!
8. Thayers Alcohol-Free Rose Petal Witch Hazel Toner
Witch hazel is the original skin toner. It has been used for a variety of personal care and medicinal purposes for centuries, and it’s still a favorite for skincare today. The benefits of this toner include acting as an astringent, providing antioxidants, reducing inflammation, and more.
Thayers Alcohol-Free Rose Petal Witch Hazel Toner is lightly scented with rose petals, while its soothing effects get a boost from natural aloe vera. Nearly 10,000 reviewers loved this purchase so much that they dropped by the listing to leave it four or more stars.
9. Pure Rose Water Facial Toner
What can I say? The people of Amazon love their rose water. This is the second rose-based toner with over 1,000 Amazon reviews I could find, but it is a very different product from the previous one on this list. Specifically, one of the greatest things about this toner is how it’s made.
The ingredients in this toner are all responsibly sourced. It’s a cruelty-free and vegan product; it’s even handmade. This Pure Rose Water Facial Toner is spa grade, which helps to explain why it remains a bestseller in Amazon’s beauty department.
These moisturizers are literally everything…
…well, not literally literally. These moisturizers are not zebras or medieval history or music or whatever, but you get what I’m saying. Before you wrap up your skincare routine, make sure you seal all the goodness in with one of these top-rated moisturizing creams from Amazon.
10. Aveeno Daily Moisturizing Body Lotion
This lotion is another product you’ll always find in my arsenal. I’ve yet to find a moisturizer quite like Aveeno Daily Moisturizing Lotion. Aveeno isn’t just popular in my home; it’s also an Amazon’s Choice product with more than 1,386 reviews.
Promising 24-hour moisture, this fragrance-free lotion is great for sensitive skin or skin that is prone to dryness. According to the Amazon listing, the colloidal oatmeal included in this lotion helps provide a moisture-locking barrier while fighting irritation and dryness.
11. LilyAna Naturals Retinol Cream Moisturizer
This hydrating cream was designed to smooth out the skin, creating an anti-aging effect. LilyAna Natural Retinol Cream Moisturizer features a combination of skincare superstars, including retinol, green tea, hyaluronic acid, vitamin E, and shea butter.
While many creams containing retinoids can be hard on the skin, this product is known for being gentle and soothing. Many of the 3,056 reviewers mentioned their sensitive skin and how well this cream meets their needs.
12. Baebody Retinol Moisturizer Cream
This retinol-fueled moisturizing cream promises to reduce the appearance of fine lines with consistent use. Its active ingredients include jojoba oil, vitamin B5, retinol, shea butter, and green tea.
In addition to being made in the U.S., Baebody Retinol Moisturizer Cream is cruelty free. If you’re looking for your next favorite anti-aging product, this might be the cream for you.
13. LilyAna Naturals Eye Cream Moisturizer
Effective skincare products that use all-natural ingredients are hard to come by, but the 3,579 reviewers who bought this eye cream believe that it passes the test. With a product description that features words like “firming” and “lifting,” LilyAna Naturals Eye Cream is great for anyone who wants to give their eyes a little extra TLC.
LilyAna Naturals Eye Cream uses all-vegan ingredients, including vitamin E, vitamin C, and rosehip seed oil. They also offer a 30-day, money-back guarantee if you decide this cream isn’t for you.
14. Neutrogena Ultra Sheer Dry-Touch Sunscreen
The American Academy of Dermatology tells us that the appearance of aging in the skin is often caused by sun damage. Wearing protective clothing and slathering on the sunscreen every time you’re in the sun is one of the best ways to take care of your skin and keep it looking young.
This non-greasy sunscreen from Neutrogena is a 100-plus SPF sunblock that is water resistant and goes on sheer. It’s an Amazon bestseller with over 1,000 reviews and an average 4.5 star review.
The Best Haircare on the Internet
Whether you’ve got short, curly locks or straight, long tresses, finding the right product is important if you want to keep your hair healthy and beautiful. Don’t buy your shampoo, conditioner, and styling products blindly. Find products that have been proven to work…products like these!
15. Batiste Dry Shampoo
Dry shampoo is a lifesaver when you’re too busy for a daily wash. Stretch the interval between showers using Batiste Dry Shampoo. This best-selling product absorbs the oil and grease that makes your hair look dirty, giving your locks the matte finish and body of a fresh wash.
According to more than 1,000 Amazon reviewers, this is one of the best dry shampoos you can buy. And, at $15.29 for a three-count, it is really a great deal. Buy the original formula, or choose from other options like Brilliant Blonde, which includes a hint of color for a brightening effect.
16. Fanola No Yellow Shampoo
If you’ve ever bleached or lightened your hair, you know how easy it is to lose that cool, blonde color. Over time, lightened hair often begins to look brassy and yellow.
Fanola No Yellow Shampoo is a purple shampoo formulated to fight that brassy look. The makers also suggest this product for graying hair—not as a way to color it, but to give the entire head of hair a more cohesive hue. It has a 4.1 star rating and over 2,000 reviews.
17. Silk18 Natural Hair Conditioner
The name of this natural hair conditioner is a nod to some of its most important ingredients. Eighteen amino acids make this conditioner an amazingly nourishing choice for your hair. Silk18 Natural Hair Conditioner is sulfate free. It’s made without synthetic fragrances, and it’s never tested on animals during the production process.
According to the Amazon listing, this conditioner is great for all skin types. It provides moisture, helps to tame frizz, and increases shine. With over 7,500 reviews and an average star rating of 4.3 stars, this definitely qualifies as an Amazon bestseller.
18. Neutrogena Anti-Residue Shampoo
This clarifying shampoo isn’t meant for daily use. Instead, it’s all about giving your hair a little extra attention to make it look and feel better than ever. Use Neutrogena Anti-Residue Shampoo once a week between regular washes to strip away residue build-up and fight hair dullness.
This product offers a kind of reset for your hair, but it isn’t for everyone. According to reviewers, it can be hard on hair that has been dyed, dulling your color over time.
19. Viva Naturals Sweet Almond Oil
This bestselling Amazon product is incredibly simple. How simple? It only contains one ingredient. Made with 100 percent almond oil, this product is meant to smooth and soften your hair.
Viva Naturals Sweet Almond Oil can be used on your hair, nourishing it with vitamin E while giving it a smoother appearance. It can also be applied directly to your skin after washing, or used to remove waterproof eye makeup before turning to your facial cleanser.
20. Tigi Catwalk Curls Rock Amplifier
For women with curly hair, daily styling begins with the right products. There are many different types of curls, which means you need to find the product that’s right for your unique hair type. Tigi Catwalk Curls Rock Amplifier is one of the top-rated products for use on curly hair, with 1,849 reviews and a 4.3 star rating.
This is a defining cream with a medium hold. It won’t leave your hair feeling rigid or crunchy. Use it to smooth away frizz and protect from heat styling with both thermal and environmental protectants.
21. Kenra Platinum Blow-Dry Spray
This hairspray is so much more than a pretty bottle. It’s also a high-performing product that really packs a punch. Kenra Platinum Blow-Dry Spray helps reduce blow-drying time, protects your hair from the damaging effects of styling with heat, and keeps you hair smooth when exposed to humidity.
This bestseller has over 1,300 reviews and holds an average rating of 4.5 stars. If you’re making your first purchase, you can choose from six different sizes. Try it out with a sample-size bottle before you make a big investment.
Make yourself up like a star with these bestsellers.
You’ve been treating your skin right with best-selling skincare products. Now give it a little extra pampering with highly reviewed makeup from high-quality, affordable brands.
22. Maybelline Instant Age Rewind Concealer
zWith all those nights of interrupted sleep, under-eye concealer is basically every mom’s best friend. Not all concealers are worth the asking price, though. Low-quality brands tend to smudge or crease early in the day.
Maybelline Instant Age Rewind Concealer, however, is a cosmetic that’s definitely worth having on hand. According to the listing, this concealer brightens up darkness under the eyes and helps minimize the appearance of fine lines.
23. Maybelline Eye Studio Master Precision Pen Eyeliner
Maybelline does it again with this Eye Studio Master Precision Pen Eyeliner. This award-winning cosmetic has 3,408 reviews and a 3.8 star rating on Amazon. I’ve got a kind of love-hate thing with liquid eyeliner, but this one looks like it’s the best of both worlds, since you apply this waterproof and smudge-proof liner with a pen instead of an unwieldy brush.
Choose from black, cobalt blue, and forest brown. Priced at only $6.99, there’s really no reason you couldn’t just buy all three.
24. Coty Airspun Loose Face Powder
A really great powder will smooth out your skin, helping to conceal blemishes and fine lines. Coty Airspun Loose Face Powder is made to do exactly that. It’s great worn alone or on top of makeup as a setting powder.
A quick glance through Amazon’s 3,246 reviews makes it pretty clear that this powder is an essential cosmetic that you won’t regret adding to your makeup bag. It is available in six different shades, including in-house colors Honey Beige, Naturally Neutral, and Translucent Tone.
25. L’Oréal Voluminous Mascara
Good mascaras are hard to come by, especially if you want to keep your makeup purchases friendly on the budget. There have been so many times I have bought a tube of highly rated mascara only to find myself incredibly disappointed in the end result.
Lately, I’ve been buying only makeup that has been tried and tested by others, and this mascara from L’Oréal definitely passes the test. Available in black, brown, cobalt blue, and nine other options, this budget-friendly mascara has over 3,000 reviews on Amazon and an average of 4 stars. Created specifically to make lashes look more full, this product is a favorite because of its smooth application.
26. NYX Matte Finish Makeup Setting Spray
Why put forth all the effort to apply makeup if it’s only going to sweat away, wear way, or wipe away as the day moves on? Finish spray is meant to correct this common beauty problem by setting cosmetics in place for all-day wear.
This is a best-selling finishing spray that costs a fraction of what you’d pay for similarly rated products. If you’re prone to excessive shine or oil, this is the finishing spray for you, since it provides a matte finish. Simply spritz on after you’ve applied everything but your mascara for the full impact of this 4.1 star beauty product.
27. Natural Bamboo Charcoal Oil Absorbing Tissues
Some of us are a little more oily than others, which can be a major pain. If you find yourself looking glossy or shiny a few hours into the day, you might consider carrying this Amazon bestseller in your purse.
Natural Bamboo Charcoal Oil Absorbing Tissues are a powder-free way to deal with oils on your skin. These blotting tissues are made entirely from natural fibers and organic bamboo charcoal. Reviewed by 1,141 buyers, this beauty product holds an average rating of 4.7 stars.
28. L’Oréal Pro-Matte Foundation
As someone with oily skin living in the humid midwest, I’ve always needed foundation with a little staying power. Most options sweat off or melt away within a few hours of leaving the house, and that really bums me out.
I love that the L’Oréal Pro-Matte Foundation is meant for 24-hour wear. It also has a matte appearance, which means it’ll help combat the glossy look that oily skin types so often battle. Since it’s a buildable foundation, you can easily apply just a little or work up to full coverage as well.
29. Milani Baked Blush
This blush is a kind of all-in-one product, operating as a blush, highlighter, and contour. While its orange appearance might be off-putting at first, reviewers say it actually can be applied very subtly and looks beautiful on the skin.
One common thread among the 1,098 reviews on the product page is that this blush stays on all day. Milani Baked Blush is also a Leaping Bunny–approved product, which means that animal testing is never used at any point in its production.
30. L.A. Girl Beauty Brick Eyeshadow
We’ve all seen the pricey palettes of eyeshadows available in a multitude of color schemes. I’ve often found myself wondering if I really have to spend that much to get decent eyeshadow in a wide variety of colors.
Buying a product that is inspired by a more expensive option can be a little nerve-wracking; it’s hard to know if that product can live up to the hype. This eyeshadow from L.A. Girl, however, has 2,626 reviews, which makes me feel confident enough to make this my next purchase when I’m ready for a new eyeshadow palette. This palette includes 12 different neutral colors and is also available in Smokey, Ultra, and Neon color themes.
31. Organic Lip Balm by Sky Organics
During cold and dry months, lip treatment is an important part of a personal care routine. Chapped lips can easily ruin a day, keeping you from realizing a productive and enjoyable mood. Organic Lip Balm by Sky Organics is available in six different scents. Made from all-natural, organic ingredients like beeswax, sunflower oil, coconut oil, and essential oils, you’ll feel good about your choice to soften your lips with this balm.
On Amazon, 1,470 purchasers left reviews, with the vast majority having nothing but positive things to say. A single set includes vanilla, tropical coconut, mint, cherry, citrus, and strawberry flavors.
32. Revlon ColorStay Bare Maximum
Although I’ve yet to find a long-wear lipstick that I actually like, I’m willing to give this option a try thanks to the 1,222 customer reviews and 4.3 star rating it holds on Amazon. With 27 colors to choose from, anyone can find a color they love for just about any occasion.
This lipstick is a two-step deal. Apply the color, which has a 16-hour wear promise, and then follow up with a conditioning topcoat for a glossy finish.
33. Rose Golden Makeup Brush Set
I’ve been working on my makeup brush collection off and on for a couple of years, but now I’m finding myself wishing I had known about this Rose Golden Makeup Brush Set by BS-MALL long ago. The reason it has taken me so long to build a full collection is because makeup brushes can be wildly expensive—but this set is totally affordable.
This is a 14-piece set, including all the brushes you need to apply foundation, contour, highlighting, eyeshadow, and more. I love that the handles are rose gold. It’s a nice little touch of glamour I’d gladly welcome to my morning routine.
Products for a Sparkling Smile
Don’t forget about your pearly whites! These oral care products on Amazon have overwhelmingly positive reviews from over 1,000 purchasers each.
34. Active Wow Teeth Whitening Charcoal Powder
If you’re nervous about using clinical-strength whitening treatments or can’t foot the bill for a visit with your dentist, you might be interested in an all-natural, over-the-counter teeth whitener. Active Wow Teeth Whitening Charcoal Powder, for instance, is only $19.99, and it’s made from all-natural ingredients.
According to the listing, activated charcoal has a detoxifying effect. This powder promises to whiten your teeth without irritating your gums.
35. Sensodyne Pronamel Gentle Whitening Toothpaste
So much of dental health comes down to the little decisions you make from day to day. These choices seem to have a small effect, but they make all the difference in the long run. Brushing your teeth, for instance, might not make an immediate difference in the appearance of your smile, but it definitely will over the long term.
Sensodyne Pronamel Gentle Whitening Toothpaste is a great option for taking good care of your teeth each day. With 1,345 reviews and an average star rating of 4.4, you know it’s a good choice, too.
36. Waterpik ADA Accepted Water Flosser
Using a water flosser is one of the simplest ways to floss your teeth. It’s perfect for those of us who tend to avoid the task. This water flosser from Waterpik is an Amazon’s Choice for oral care. It’s easy to see why—it has over 11,000 reviews on Amazon and a 4.4 star rating.
Reviewers have a ton of good to say about this water flosser. More than one purchaser with braces noted how well it cleans their teeth compared to using conventional floss.
37. Oral-B Glide Pro-Health Comfort Plus Dental Floss
If a fancy water flosser isn’t in the budget, this top-rated floss by Oral-B is a totally affordable option that will still get your teeth clean. Glide Pro-Health Comfort Plus Dental Floss is another Amazon’s Choice product.
With its 1,197 reviews, and counting this floss option holds a 4.4 star rating. That’s the same rating as the Waterpik Water Flosser, you might notice.
38. Tom’s of Maine Antiplaque and Whitening Toothpaste
Naturally minded Amazon users love this toothpaste. Tom’s of Maine Antiplaque and Whitening toothpaste is fluoride free and made from naturally sourced ingredients.
This toothpaste is also free of artificial dyes and doesn’t contain any artificial sweeteners. This specific product is peppermint flavored, giving you that fresh taste we’ve all come to associate with clean teeth.