With all the pink ribbons on shelves and homepages tricked out in rosy hues, doing good during Breast Cancer Awareness Month can be confusing. Some companies do little more than revamp existing product packaging. And that brings us to pinkwashing—the practice of leveraging breast cancer awareness (BCA) primarily to boost sales.
The purchase of a pinkwashed product may deliver as little as $1 or 5 percent to charity. But here are eight products that have earned their pink stripes. These standout buys result in 100 percent of the proceeds or profit from your purchase (or an equally meaningful donation) being donated to a worthy breast cancer charity.
1. Jane Iredale Magic Mitt
This specially-knitted Magic Mitt removes makeup without any cleanser. The incredibly fine micro fibers break down the oil that bonds makeup to skin while gently exfoliating.
It’ll be both a time and money-saver, and all profits from the purchase of this product go to Living Beyond Breast Cancer, an organization that focuses on connecting people impacted by breast cancer with information and support.
2. Rastaclat Classic and Miniclat Bracelets
Rastaclat's Breast Cancer Awareness collection includes both Classic and Miniclat bracelets that are designed to spread positive vibes. The Miniclat bracelets feature shoelace style braids with a breast cancer ribbon on the barrel and white aglets. The Classic bracelet is the same, only wider.
Rastaclat is also offering two limited edition “I Love Boobies” bracelets inspired by the Keep A Breast Foundation logo. All proceeds from the entire Breast Cancer Awareness collection will go to the foundation, which focuses on educating young people about breast cancer through art and education at youth-centric events such as Vans Warped Tour.
3. Select Stila Products
All of the proceeds from sales of select Stila products will be donated to the Foundation for Living Beauty, which aims to provide holistic emotional and physical support for living beauties—women living with cancer.
You can choose from foundations, lipsticks, eyeliners, blush, and even tools like this one step complexion brush.
4. Lisa Hoffman Globe Fragrance Necklace
A stunning piece, the Globe Fragrance Necklace is made of rose gold–plated sterling silver. The attractive globe encases a rose quartz gem and fragrance beads in your choice of eight scents. It hangs on a 30-inch rolo chain.
All profits from this purchase will go to the National Breast Cancer Coalition, a non-profit, grassroots advocacy organization that has established what it calls a breast cancer deadline—a goal of knowing how to end breast cancer by January 1, 2020.
5. Ralph Lauren Fragrances
All of the profits from the purchase of one of these fragrances will go to Ralph Lauren’s own Pink Pony Fund, which works to reduce disparities in cancer care and facilitate earlier detection.
6. Aerie Supports Tee
Trumpeting a worthwhile reminder, “Take Care of Your Girls,” this heather gray limited edition Aerie Supports Tee makes a perfect sleep shirt.
Bright Pink, a non-profit that supports the prevention and early detection of breast and ovarian cancers in young women, will receive 100 percent of U.S. sales.
7. Saks Fifth Avenue and Missoni Key to the Cure Tee
100 percent of the gross revenue from sales of the tee, which features a vivid geometric design, will be divided equally among 12 cancer research organizations including the American Cancer Society, the Breast Cancer Research Foundation, and the TGen Foundation.
8. IT Cosmetics Love Beauty Fully Powder Brush
It would be tempting to spring for the fluffy-soft, luxe Love Beauty Fully Powder Brush even without the one-for-one deal your purchase will entail. Still, for each brush sold, IT Cosmetic will donate one to a woman facing the effects of cancer treatment through Look Good, Feel Better.
Look Good, Feel Better is a public service program that teaches beauty techniques to people with cancer to help them manage the appearance-related side effects of treatment.